About Us

Inverted Gear, a family-owned business, was established in February 2012 by Hillary and Nelson. The duo started their journey in Nelson’s mom’s basement and have since grown Inverted Gear into a globally recognized brand. With Hillary designing over 90% of our products and Nelson overseeing logistics, they continue to be deeply involved in the day-to-day operations.

Driven by a passion for the Brazilian Jiu-Jitsu (BJJ) lifestyle and dissatisfaction with the high-priced, limited-edition gis that dominated the market, we chose a different path. Our mission is simple: to provide high-quality, affordable BJJ gear that’s available year-round. We believe that everyone—from the casual practitioner to the dedicated competitor—deserves access to the best possible equipment without the premium price tag or the hassle of limited availability.

Inverted Gear is more than just a brand; we are a community. We cater not to the "tough guys" but to true enthusiasts of the art. Our logo, the playful and unassuming panda, reflects our philosophy: BJJ is for everyone who loves to train, strategize, and grow on the mat. It’s for those who spend their off-mat hours dreaming up new armbar setups and strategies for taking the back.

Join us and be part of the Panda Nation—a community where the spirit of Brazilian Jiu-Jitsu lives in everything we do.